31 / 03 / 15

During the Genera 2015 energy and  environment fair more than two thousand people visited the stand of Bornay Aerogeneradores, the Alicante-based renewable energy company, to learn about its renewable energy products. The company ended this edition successfully, having had important commercial  encounters at the national and international levels. Bornay attended this important fair last week with a 48 square meter stand situated in one  of  the  areas most visited by visitors, a strategic place that was  advantageous for  visits by professionals and private individuals. IFEMA, where the fair took  place, hosted two other important events, ARCO and “Climatization”, a fact that favored visits to Genera and to Bornay’s stand.

Bornay received numerous climatization professionals who were interested in the  renewable energies sector and were  considering new lines of work as a complement to their present activity, a very  interesting aspect for the  sector in Spain. Also, numerous meetings were held with international professionals from South America and Portugal, places where renewable energies are widely accepted are regulated; they are included in the company’s plans for international expansion.

The solar microstation PinLite was the main product promoted at the fair. The device, which makes it possible to take 12 hours of basic solar energy to anywhere in the world easily and conveniently, aroused great interest in the visitors, which was reflected in the increased demand for information from the commercial department.

The fair closed with a workshop for clients and suppliers  in which  experts showed new perspectives  and  tools to improve the  growth  and  evolution of the companies. Besides offering information from experts in marketing, development, branding and personal branding, this workshop served to establish relations with participants, among  whom  were  numerous representatives of the  media.

‘Ilumina Sonrisas'

The crowdfunding campaign ‘Ilumina Sonrisas’ was instituted several months ago to promote support in deprived areas of the planet. It was strongly promoted during fair, with a privileged place in the stand. This solidary activity generated great  expectation among  the visitors, who wanted to know how it works and how to participate.

‘Ilumina Sonrisas’ was also a meeting point  for some  of the  visitors at the art fair ARCO, which was situated in a nearby pavilion.  Numerous personalities of Spanish society showed interest in this campaign and were able to see the company’s products that can help to improve the consumption and sustainability of their homes.