THE BORNAY AEROGENERADORES ENERGY SOLUTIONS AT GENERA 2015
During the Genera 2015 energy and environment fair more than two thousand people visited the stand of Bornay Aerogeneradores, the Alicante-based renewable energy company, to learn about its renewable energy products. The company ended this edition successfully, having had important commercial encounters at the national and international levels. Bornay attended this important fair last week with a 48 square meter stand situated in one of the areas most visited by visitors, a strategic place that was advantageous for visits by professionals and private individuals. IFEMA, where the fair took place, hosted two other important events, ARCO and “Climatization”, a fact that favored visits to Genera and to Bornay’s stand.
Bornay received numerous climatization professionals who were interested in the renewable energies sector and were considering new lines of work as a complement to their present activity, a very interesting aspect for the sector in Spain. Also, numerous meetings were held with international professionals from South America and Portugal, places where renewable energies are widely accepted are regulated; they are included in the company’s plans for international expansion.
The solar microstation PinLite was the main product promoted at the fair. The device, which makes it possible to take 12 hours of basic solar energy to anywhere in the world easily and conveniently, aroused great interest in the visitors, which was reflected in the increased demand for information from the commercial department.
The fair closed with a workshop for clients and suppliers in which experts showed new perspectives and tools to improve the growth and evolution of the companies. Besides offering information from experts in marketing, development, branding and personal branding, this workshop served to establish relations with participants, among whom were numerous representatives of the media.
The crowdfunding campaign ‘Ilumina Sonrisas’ was instituted several months ago to promote support in deprived areas of the planet. It was strongly promoted during fair, with a privileged place in the stand. This solidary activity generated great expectation among the visitors, who wanted to know how it works and how to participate.
‘Ilumina Sonrisas’ was also a meeting point for some of the visitors at the art fair ARCO, which was situated in a nearby pavilion. Numerous personalities of Spanish society showed interest in this campaign and were able to see the company’s products that can help to improve the consumption and sustainability of their homes.