The Spanish company Bornay Aerogeneradores has revamped its brand image and had a visual identity makeover to highlight its innovative spirit, historic business leadership, and its current strategic placing as a leading name in small wind power.

Bornay has a new focus on its image within the renewable energy industry and is getting ready for its 40th anniversary - in just a few months - as specialist in small-scale windturbines.

The firm's new corporate slogan - 'Moving forward since 1970' - reflects its almost four decades of experience, the sturdiness of its equipment and its pioneering drive to generate electricity cleanly where there is none.

October 2009. The Spanish company Bornay Aerogeneradores, specialising in the design and manufacture of small-scale windturbines, has launched a new look with a makeover for its traditional brand image, as well as a new logo and company slogan: 'Moving forward since 1970'. This makeover establishes a strategic position for the brand as a pioneering name and international leader in the small wind power industry.

The new brand image focus for Bornay takes place within the framework of the firm's general strategy to get across the value of its almost four decades of experience and its pioneering character in the dynamic field of renewable energy, and the emphasis is on its unique profile as a specialist supplier of 600 to 6000 watt windturbines known for their above-average sturdiness, resilience and performance.

Very proud of its handcrafting beginnings and its history, Bornay is gearing up in the coming months for a 40th birthday celebration of its founding in 1970. This rich legacy of know-how and experience of the J.Bornay brand forms the pillars on which the company builds its day by day reputation in the emerging, highly competitive and demanding worldwide market of small wind power generating systems.

Moving forward since 1970

The choice of its new slogan, 'Moving forward since 1970, refers not only to the firm's extraordinary ability to adapt technically and commercially, but also to the dynamism given the firm by its founder Juan Bornay and the long life cycle of its equipment and components.

"Bornay will soon be 40-years-old, a unique landmark in renewable energy, and we are arranging a detailed strategic repositioning of the brand so we can celebrate another 40 years after this," said managing director Juande Bornay: "With faith in the known reliability of our products and also in our vocation to generate electricity cleanly where there is none, today Bornay aspires to improve its brand recognition and renew its traditional market leadership through state-of-the-art engineering, top-level quality control, and world-class service."

Note:

Bornay Aerogeneradores is a company funded 100% by Spanish capital and has almost 40 years of experience in the design, manufacture,  assembly and installation of small wind power technology and installations. Specialists in small-scale windturbines (up to 6000 W) for generating electricity through wind power, Bornay has an extensive range of models which include the Bee and Inclin lines, created to work in an integrated way with solar installations. The firm also designs, produces, and installs windmills, photovoltaic panels, power-storing batteries, charge regulators, battery chargers and monitors, inverters, alternators, diode bridges, voltage converters, cables, and accessories. Bornay has carried out more than 4000 installations in more than 40 countries in Europe, America, and Africa, and is a global pioneer in its own industry on having obtained the ISO-9001:2000 quality certificate.

For more information: bornay@bornay.com